Booklets and packages

Just about every vendor I know is designing new booklets, packages,and business cards. I am doing the same. I have new business cards now, and I am redesigning my packages and booklets. Of course I love changing things up so I can never sitck with a design. What do brides look for in viewing packages or booklets from vendors? What styl should I go with. Oh the decisions of having your own business. At least this is a fun decision!